End User License Agreement (EULA) | CloudKnots

End User License Agreement

This End User License Agreement ("EULA") governs your use of Theama and related software provided by CloudKnots Ltd. By installing, accessing, or using our software, you agree to be bound by the terms of this agreement.

Last updated: July 7, 2026

1
Definitions

For the purposes of this EULA, the following definitions apply:

  • "Software" means Theama, including all related mobile applications, web platforms, APIs, documentation, updates, and any associated materials provided by CloudKnots Ltd.
  • "Licensor" or "CloudKnots" means CloudKnots Ltd, a company registered in England and Wales.
  • "Licensee", "You", or "End User" means the individual or legal entity that has purchased a subscription to use the Software.
  • "Subscription" means the paid or trial access plan under which You are authorized to use the Software.
  • "Effective Date" means the date on which You first access or use the Software.

2
Grant of License

Subject to Your compliance with this EULA and timely payment of all applicable subscription fees, CloudKnots grants You a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Software during the Subscription term solely for Your internal business purposes.

This license is granted for the following permitted uses:

  • Accessing operational metrics and KPIs through the Software interface
  • Viewing dashboards, reports, and analytics generated by the Software
  • Configuring settings within the scope of Your Subscription plan
  • Exporting data and reports for Your internal business use

The number of authorized users is limited to the terms specified in Your Subscription plan. You may not share login credentials or allow unauthorized access to the Software.

3
License Restrictions

You shall not, and shall not permit any third party to:

  • Copy, modify, adapt, translate, or create derivative works of the Software
  • Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Software
  • Rent, lease, lend, sell, sublicense, assign, distribute, or otherwise transfer the Software or any rights to use the Software
  • Remove, alter, or obscure any proprietary notices, labels, or marks on the Software
  • Use the Software for any purpose other than Your internal business operations
  • Use the Software to build a competitive product or service
  • Use the Software in violation of any applicable laws or regulations
  • Circumvent or attempt to circumvent any security features, usage limits, or access controls
  • Use the Software for any unlawful purpose or in a manner that could damage, disable, or impair the Software

4
Intellectual Property & Ownership

The Software is licensed, not sold. CloudKnots retains all right, title, and interest in and to the Software, including all intellectual property rights therein. This includes but is not limited to:

  • All source code, object code, and architecture
  • All user interfaces, designs, and documentation
  • All algorithms, processes, and methodologies
  • All trademarks, trade names, and logos
  • All patents, copyrights, and trade secrets
  • All modifications, enhancements, and derivative works

Any feedback, suggestions, or ideas You provide regarding the Software may be used by CloudKnots without restriction or obligation to You. You retain ownership of Your business data submitted to the Software.

5
Subscription, Fees & Payment

Your use of the Software requires a paid Subscription, unless You are using a free trial. Fees are set forth on our pricing page and may be updated with notice.

  • Subscription fees are billed in advance on a monthly or annual basis as selected at purchase
  • All fees are non-refundable except as required by applicable law
  • CloudKnots reserves the right to modify pricing with at least 30 days' notice
  • Failure to pay may result in suspension or termination of access
  • You are responsible for all applicable taxes, duties, and levies

6
Data, Privacy & Security

CloudKnots processes Your data in accordance with our Privacy Policy. Key provisions include:

  • You retain full ownership of all data You upload to the Software
  • We implement commercially reasonable security measures to protect Your data
  • We may use aggregated, anonymized data for service improvement and analytics
  • We will not access Your data except as necessary to provide support or as required by law
  • You are responsible for maintaining the confidentiality of your login credentials

7
Updates, Upgrades & Maintenance

CloudKnots may, at its sole discretion, provide updates, upgrades, patches, bug fixes, and new versions of the Software. These include:

  • Feature enhancements and improvements
  • Security patches and vulnerability fixes
  • Bug fixes and performance optimizations
  • New functionality, which may be subject to additional terms

Updates may be applied automatically without notice. CloudKnots may also schedule maintenance windows that temporarily limit access to the Software. We will endeavor to provide advance notice of scheduled maintenance when reasonably possible.

This EULA shall apply to all updates and upgrades provided by CloudKnots unless separate terms are provided with the update.

8
Term & Termination

This EULA becomes effective on the Effective Date and continues until terminated. Termination may occur as follows:

  • By You: You may terminate this EULA at any time by cancelling Your Subscription and ceasing all use of the Software
  • By CloudKnots: We may terminate or suspend Your license immediately if You breach any term of this EULA, fail to pay fees, or engage in unauthorized use
  • Expiration: This EULA terminates automatically upon expiration or non-renewal of Your Subscription

Upon termination, You must immediately cease all use of the Software. CloudKnots may delete or archive Your data in accordance with our data retention policies. The provisions of this EULA that by their nature should survive termination shall continue in effect.

9
Warranty Disclaimer

THE SOFTWARE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND. To the maximum extent permitted by applicable law, CloudKnots expressly disclaims all warranties, whether express, implied, or statutory, including but not limited to:

  • Warranties of merchantability, fitness for a particular purpose, and non-infringement
  • Warranties that the Software will meet Your requirements or expectations
  • Warranties that the Software will be uninterrupted, timely, secure, or error-free
  • Warranties regarding the accuracy, completeness, or reliability of any data, metrics, or insights generated by the Software
  • Warranties arising from course of dealing, usage, or trade practice

CloudKnots does not guarantee that the Software will identify all operational issues, eliminate all inefficiencies, or achieve specific business outcomes. The insights and recommendations provided are advisory in nature.

10
Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CLOUDKNOTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, including but not limited to:

  • Loss of profits, revenue, or business opportunities
  • Loss of data or information
  • Business interruption or downtime
  • Cost of procurement of substitute software or services
  • Loss of goodwill or reputation
  • Any damages arising from reliance on Software-generated insights

CloudKnots' total aggregate liability for all claims arising out of or relating to this EULA or the Software shall not exceed the total fees paid by You to CloudKnots during the twelve (12) months immediately preceding the event giving rise to the claim.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In such cases, CloudKnots' liability shall be limited to the maximum extent permitted by applicable law.

11
Indemnification

You agree to indemnify, defend, and hold harmless CloudKnots and its affiliates, officers, directors, employees, agents, and licensors from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

  • Your use or misuse of the Software
  • Your breach of this EULA
  • Your violation of any third-party rights, including intellectual property rights
  • Any data or content You submit, upload, or transmit through the Software
  • Your violation of any applicable laws or regulations

12
Third-Party Components & Services

The Software may include or depend on third-party software components, libraries, APIs, or services. Such third-party components are subject to their own license terms and are not covered by this EULA.

CloudKnots makes no representations or warranties regarding any third-party components, services, or data, and shall have no liability arising from Your use of or reliance on such third-party elements.

13
Export Compliance

You agree to comply with all applicable export control and trade sanctions laws and regulations, including those of the United Kingdom, the European Union, and the United States. You shall not export, re-export, or transfer the Software, directly or indirectly, to any country, person, or entity subject to such restrictions.

14
Governing Law & Dispute Resolution

This EULA shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles. Any disputes arising from this EULA shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before initiating formal legal proceedings, the parties agree to attempt to resolve any dispute through good-faith negotiations for a period of at least thirty (30) days.

15
Changes to This Agreement

CloudKnots reserves the right to modify this EULA at any time. We will notify You of material changes by:

  • Posting the updated EULA on our website
  • Sending an email notification to the address associated with Your account
  • Displaying a notice within the Software interface

Material changes will take effect thirty (30) days after notification. Your continued use of the Software after the effective date constitutes acceptance of the revised EULA. If You do not agree to the changes, You must cease using the Software and cancel Your Subscription.

16
General Provisions

Entire Agreement: This EULA, together with our Privacy Policy and Terms of Service, constitutes the entire agreement between You and CloudKnots regarding the Software and supersedes all prior agreements.

Severability: If any provision of this EULA is found to be unenforceable, the remaining provisions shall remain in full force and effect.

Waiver: The failure of CloudKnots to enforce any right or provision of this EULA shall not constitute a waiver of such right or provision.

Assignment: You may not assign or transfer this EULA or any rights hereunder without CloudKnots' prior written consent. CloudKnots may assign this EULA without restriction.

Force Majeure: CloudKnots shall not be liable for any delay or failure to perform due to causes beyond its reasonable control, including acts of God, war, terrorism, riots, embargoes, civil unrest, natural disasters, or internet service disruptions.

Notices: All notices under this EULA shall be in writing and delivered via email. Notices to CloudKnots shall be sent to legal@cloudknots.com. Notices to You may be sent to the email address associated with Your account.

17
Contact Information

For questions about this End User License Agreement, please contact:

Email
legal@cloudknots.com
Address
167-169 Great Portland Street, 5th Floor, London, W1W 5PF, UK

Questions About This EULA?

If you have any questions about this End User License Agreement or need clarification on any terms, our legal team is here to help.