Walk into the back room of most small retailers and you'll find it: boxes of product that haven't moved in months — maybe years. It's called dead stock, and it's one of the most expensive problems you're not tracking.
Dead stock isn't just wasted shelf space. It's tied-up capital, storage costs, insurance premiums, and opportunity cost — money that could be invested in products that actually sell.
Shocking Stat
The average small retailer has 20-30% of inventory classified as dead or slow-moving. For a business with £100,000 in inventory, that's £20,000-£30,000 sitting idle.
Step 1: Define "Dead" for Your Business
Not all unsold inventory is dead. Seasonal items, safety stock, and display models serve a purpose. Define dead stock as: items with zero sales in 90-180 days (depending on your industry) that aren't seasonal or intentionally held.
Step 2: The ABC Analysis
Sort every SKU into three buckets:
Top performers
20% of SKUs generating 80% of revenue. Never let these go out of stock.
Steady performers
30% of SKUs, moderate volume. Keep, but optimize order quantities.
Dead & slow-moving
50% of SKUs, minimal revenue. This is where your cash is trapped.
Step 3: Liquidation Strategies That Work
Once you've identified dead stock, move it fast. Here are strategies ranked by recovery rate:
Step 4: Prevent Future Dead Stock
Prevention is where the real money is. Implement these rules:
- Minimum order quantity audits — Are you buying more than you need because the supplier requires it? Negotiate or switch.
- Reorder point formulas — Set automatic triggers based on lead time + safety stock, not gut instinct.
- Monthly dead stock review — 15 minutes. Scan for anything approaching the 90-day threshold and flag it.
The Bottom Line
Dead stock is a silent margin killer. The businesses that manage it well aren't smarter — they're just more disciplined about looking at the numbers every month. Start your ABC analysis this week. You'll find money you didn't know you had.
CloudKnots Team
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